At the other end of the Movie URL spectrum is Up. Rather than go with Up-The-Movie.com or some other horrendous URL, the studio opted instead to direct people to Disney.com where an ad is prominently displayed on the left rail for the movie and the trailer auto-plays on the homepage. This URL strate...

For some reason, Disney decided to get a little goofy with this URL. Not sure why it gave the Pixar flick top billing in terms of URL promotion but trying to hone in on this URL what with the low visibility placement and ALLCAPS format is like trying to find a needle in a, er... witch mountain....

Today I released the second installment in my new Domaining Power Course on YouTube. I got some great responses to my first video and am looking forward to sharing more of my experience with new domainers. I am still fighting with YouTube's 10-minute maximum and had to cut-out most of the openi...

Now, not all multi-word ALLCAPS URLs are the stuff of witchcraft. Here Monster does a good job of driving traffic to this specific promotional page by using a subdomain. This ensures that people will not get lost somewhere else on Monster.com and also allows them to promote this particular sweeps wi...

And here's Monster just focusing on its brand. Nice clean display. Addition of dot-com after the logo. And voiceover reinforcement. Good slogan to boot (will get around to updating Good Slogan Bad Slogan with all the SuperSlogans sometime soon). This URL is demonsterably good....

Hyundai did a great job of URL selection and promotion here. An easy-to-read URL complements the compellling call-to-action -- buy a Hyundai and if you lose your income, simply return the car with no impact your credit. Could this be the next chapter in marketing?...

DOMAINfest silent auction ends Thursday; Sedo auctions heating up. The silent auction portion of the 2009 DOMAINfest Global auction ends Thursday at 3:15 PM EST. The auction includes thousands of low cost domain names, including 3,000 domain names with starting bids of $1,000 or less (and many at...

Hyundai goes 2 for 2 with Leading Caps and no dubs trumping the Bad URL Selection inherent in tacking USA on here. Bruce Springstein, who rocked the halftime show, would be proud that they're showcasing where this URL was born....

Here's a case where alllowercase overshadows a pretty good URL selection. The monkeys in this spot are definitely memorable. But the viewer is probably not expecting a URL having to do with them, rather thinking it would be Castrol-something. If I were the creative director here, when it came to car...

Here's another case of Leading Caps overcoming minimal screen capture. This is really more of a branding ad than a DR which is why I won't fault them for making the slogan the emphasis here. They allow you to gravitate to this URL at your own pace....

Monkeys and turtles, now cheetahs, oh my! While Chester was a bit molestor-ish in this ad (cheez it, the cops!), the URL was pretty clean-cut. And the "Let Loose at" call-to-action makes sure the URL isn't crunched for space. Sorry, that was cheesy....

Here's a case where USA is the brand so clearly it needs to be in the URL and I won't begrudge them using "Network" as I'm sure USA.com would've cost them a pretty penny. But burying the URL in alllowercase at the bottom of the screen in faint white font is not going to resonate. Characters may be w...

This commercial aired in the local Chicago area pod so you may not have seen it. Pretty straightforward -- clean URL with Leading Caps reinforcing the brand positioning. Goes to show you don't have to reinvent the wheel when choosing and promoting your URL....

Here's another spot that ran during our local pod. They scored points by using alternating fonts but got thrown for a loss by including the dubs and fumbled the URL selection by prioritizing heating over air conditioning -- talk about fair-weather fans!...

Props to Teleflora for their risque off-color spot ("No-one wants to see you naked!") Fixing the URL in the bottom right corner throughout and putting it front and center at the end really helped it pop. Glad to see they didn't just phone it in....

Pepsi almost did everything right here. Funny ad (love physical humor!) Prominent URL display. Good tie-in with their slogan. But using alllowercase mushes the words together. If only they could refresh this last frame....

I'm tempted to let Universal off the hook for its use of ALLCAPS given that both its brand name and the TV show it's tying in with use ALLCAPS in the logos. But the words just blend together too much. Truly tragic....

What a difference some Leading Caps would make here. HRBlock.com (or even HRblock.com) would work so much better than hrblock.com. The ampersand is bound to throw people off and they'll need to think twice about what the URL is. Make it easy for them. This URL display is too taxing....

I can't blame these guys for using dot-net. I, of all people, know what it's like when your dot-com is taken. But I wish they hadn't tacked on the dubs and bruying their smile, er... URL in the last frame. Why has it become standard for Movie URLs to be placed above the footer with the studio info a...

While this blog isn’t about the adult internet business, as an auction company, we can’t ignore the opportunity. For years, Internext was the game in town for adult Internet companies. Around four or so years ago the Phoenix Forum took its place on the leader board. Run by Ron Cadwell an...

I thought I would pass along this exciting email I just received from SEOMoz.  This SEOMoz promo code saves you alot of cash and allows you a full month of access to the best SEO tools available today. I will be upgrading my account to take full advantage of the many SEOMoz PRO features. I am espe...

Via FanNation: For years fans and analysts have talked about ways to revive the night before the NBA All-Star Game. In its heyday it was a night where you could watch Larry Bird win the Three-Point Shootout and then see Michael Jordan battle Dominique Wilkins in the Slam Dunk Contest. It was a n...

As you probably already know from reading the blog, I am a fan of a number of the tools Google produces and watch closely to see what will be next in their lab. However the mess they made on Saturday, labeling every search results with “This site may be harm your computer” was really qui...

I posted about the odd warning I got from Namedrive while trying to login this morning, but now it all makes sense: there was a security breach at Namedrive where 1% of the accounts have been “hacked”: Email sent to users (I didn’t get one? Guess that’s a good thing): As part...

According to a report by Knujon.com (”No Junk” spelled backwards) nearly 83 percent of all spam messages on the web can be traced back to just 10 domain registrars. Knujon, an anti-spam outfit that aims to convince registrars to dismantle spam sites, bases its report on millions of spam ...