: Elliot
Latest Posts by Elliot
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Strong Argument for Ad SalesElliot April 30, 2009 | Comments Off
A comm0n response to an advertising inquiry I’ve made numerous times for my websites is, “we already do our Internet advertising on Google.” Sure, Google can be a very effective source of leads, but it can also be expensive and might not send the most targeted traffic, depending on... -
Why I am Not Following Moniker Auction at TRAFFICElliot April 29, 2009 | Comments Off
I wrote a post this morning about why I am not attending TRAFFIC in San Jose. I was planning to watch the Moniker TRAFFIC auction this evening, however. Unfortunately, it doesn’t look like this will happen. I checked in on WebmasterRadio.FM and the auction wasn’t beaing streamed over the... -
Why I am Not at TRAFFICElliot April 29, 2009 | Comments Off
One of the most common questions I was asked during the waning hours of the GeoDomain Expo was whether I planned to attend TRAFFIC up the road in Silicon Valley. As you can see from the title of this post, I am not at TRAFFIC, and there are a couple of reasons. The first and foremost [...] Related... -
2009 GeoDomain Expo RecapElliot April 27, 2009 | Comments Off
The financially troubled newspaper industry met at the Newspaper Association of America’s annual conference in San Diego the second week in April, and Associated Cities held its annual GeoDomain Expo in San Diego from April 23-25. I think the GeoDomain Expo was quite a bit more upbeat! I att... -
She’s a Bonehead!Elliot April 25, 2009 | Comments Off
I apologize in advance because I can’t use the specific brand or domain name in this story, but I wanted to share a funny story with you about how some brand managers just don’t take domain names as seriously as they should. After the party at the GeoDomain Expo, I went out to drinks wit... -
Protect Your BrandElliot April 24, 2009 | Comments Off
A local city website from my hometown began following one of my websites on Twitter the other day. I had never heard of this city site, and they have a unique/brandable URL - which I won’t give away for their privacy, but it was something to the effect of CyaInNewton.com. Since I hadn’t ... -
GeoDomain Expo AuctionElliot April 23, 2009 | Comments Off
A number of people have asked me about the GeoDomain Expo auction, and I wanted to give my favorites for the auction. The auction is being run by Aftermarket.com and DomainConsultant.com, and it is now open for bids. I didn’t post the reserve prices, but I bolded the names I like based on the ... -
Launching an Email Service on Your Domain NameElliot April 23, 2009 | Comments Off
Over the past couple of years, a number of people have asked me for my opinion on starting an email service on one of their domain names. Most of the time, these domain names are either very short or brandable in the sense that people would want to have the vanity email address. While an [...] Rel... -
Types of GeoDomainsElliot April 23, 2009 | Comments Off
I just arrived in San Diego, and am excited for the GeoDomain Expo that begins tonight. I may have covered this in the past, but I would like to take some time to define the different types of geodomain names, which will be helpful as I post articles in my geodomain series. I have purchased [...] ... -
Special Thank You for Post # 1,000Elliot April 22, 2009 | Comments Off
It seems pretty silly, but a few weeks ago I noticed that I had around 950 posts on my blog dating to its inception. Since then, in the back of my mind, I’ve been thinking about what to write for my 1,000th post. I know it’s silly, but I wanted to come up with something [...] Related... -
Trust & Goodwill of a Category Defining Domain NameElliot April 22, 2009 | Comments Off
Andrew posted some commentary on Monday from ABCsearch CEO Daniel Yomtobian on why the company went out and acquired Advertise.com. According to Yomtobian, Advertise.com “is the perfect brand name to attract new customers and make them feel comfortable if they had not heard of us—which trans... -
5 With… Jay Westerdal, CEO, .MovieElliot April 21, 2009 | Comments Off
Many months ago, I interviewed DomainTools founder Jay Westerdal in one of the first “5 With…” interviews I did. Since then, Jay sold his company to Thought Convergence, which has moved right to the top as one of the domain industry’s leading companies. Their services run the... -
Great New Template from My DesignerElliot April 21, 2009 | Comments Off
My primary web designer, Mike McAlister of Six One Five Design, has released a new website template that would be perfect for personal or business use. Mike didn’t ask me to post this - and I am not getting compensated in any way for posting this, but I found the link and thought the design [.... -
Burbank.com AssistElliot April 20, 2009 | Comments Off
After speaking to David Castello and Jess Bookstaff this morning, I made a few changes to the homepage of Burbank.com. First off - thanks again for the calls David and Jess. I think the layout change will drive more advertising revenue for the site with the better placement of advertising. For those... -
Putting a Face Back on Ask.comElliot April 20, 2009 | Comments Off
Ask.com has decided to bring their butler “Jeeves” back into the fold in the UK. This aligns with the search company reverting back to its previous name, “Ask Jeeves.” The company also intends to leverage social media outlets to give Jeeves a personality. According to the Reu... -
Think About Your Domain Name End GameElliot April 19, 2009 | Comments Off
When you are buying a domain name, whether it’s a newly registered domain name or a domain name in the aftermarket, it’s important to think about your end game for this particular domain name. Some of the most likely things that domain investors think about when buying include: I am... -
Quick Hits for the WeekendElliot April 18, 2009 | Comments Off
I think I found a sales representative in Lowell, and he is expected to sell advertising to local businesses. My guy has 15+ years of sales experience, with the last 3 being online sales. The best part is that he lives in Lowell, and he knows the city of Lowell. This will hopefully help to [...] ... -
Why I Like GeoDomainsElliot April 17, 2009 | Comments Off
As I mentioned before, I am in the process of writing a series about geographic domain names (geodomains), and I plan to discuss everything from acquiring geodomain names, developing geodomains, and monetizing geodomains. I don’t know how many posts the series will be, nor do I know how far ap... -
TRAFFIC Silicon Valley AuctionsElliot April 15, 2009 | Comments Off
Both Moniker and Rick Latona have released preliminary lists for live auctions that will take place during the TRAFFIC conference in Silicon Valley April 27-30. Below are the lists, with my favorites bolded. Unfortunately, I won’t be attending the auction, as I am traveling to Burbank for a f... -
Double Dumb Domain Mov(i)eElliot April 14, 2009 | Comments Off
I just saw a commercial for a new Paramount movie called “State of Play,” staring Russell Crowe, Ben Affleck, and Rachel McAdams. The URL chosen by Paramount was StateofPlayMovie.net. First off, Paramount is forgiven for not buying or leasing StateofPlay.com because it’s owned by a... -
I’ll Take the BaitElliot April 14, 2009 | Comments Off
I’ve been in firefighter mode the past few days, especially today with Newburyport.com, so I haven’t had a chance to post anything substantial. I’ve been busting my hump for the past several weeks meeting with people for advertising on Lowell.com & Burbank.com, which has been d... -
Researching Source of OfferElliot April 13, 2009 | Comments Off
It’s important that you do as much research on the source of your domain offers for a variety of reasons to see why the person wants to buy your domain name. I think most of the reasons are obvious, but as ccTLDs continue to increase in popularity, there is one more thing to check before [..... -
Another Mini Site Developed & LaunchedElliot April 12, 2009 | Comments Off
For a couple of hours this morning and a couple hours this afternoon, I built a mini site on my own: BullRidingHelmet.com. Knowing some html and having a VPS hosting package made it much easier for me to do this, but I think it’s something that most people with a few hours of time to [...] R... -
Impact of a Federal Newspaper BailoutElliot April 12, 2009 | Comments Off
Conor Neu brought up an interesting discussion about what could possibly happen to the geodomain industry should the federal government offer a bailout. I do my best not to follow political news these days because it’s distracting, but I do know that newspapers are very important to politician... -
Quick Hits for the WeekendElliot April 11, 2009 | Comments Off
Time for some random thoughts and notes for the week. I think some gTLDs like .NYC are going to be very successful. Businesses are going to want to buy them to distinguish themselves as New York companies, much like many European businesses buy ccTLD domain names. I think there will be trouble selli...




