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: Aaron Goldman

Latest Posts by Aaron Goldman

  • StartHealthyStayHealthy.com
    Aaron Goldman November 13, 2009 | Comments Off  Comments
    Here's another SkewURL. Nice slogan integration and Leading Caps aid in readability. My only problem with it is that some may read this quickly has StartHealthyStartHealthy.com or StayHealthyStayHealthy.com. Alternating Fonts would've gone a long way here. Otherwise, this URL is smooth as a baby's b...
  • www.chicagoschoolofhotyoga.com
    Aaron Goldman November 13, 2009 | Comments Off  Comments
    This was a good, er... bad spot by Buck Dossey who now works for one of the big 3 search providers where he's hopefully spreading the URL-aholism. Now, I'm not gonna comment on the hot yoga business model but if trying not to move in a 100 degree temperature room didn't already turn you off, I have ...
  • ThisIsTheEnd.com, Farewell Atlantis.com, WhoWillSurvive2012.com
    Aaron Goldman November 13, 2009 | Comments Off  Comments
    This goes to show that movie URLs do not need to be long adaptations of movie title dash the movie dot com. Rather, they can pose intrigue and, when paired with a clean display, be very effective. Let's hope this is not the end of good movie URLs....
  • {first 10-digit prime found in consecutive digits of e}.com
    Aaron Goldman October 11, 2009 | Comments Off  Comments
    This one comes from a longtime URL-sufferer but first time URL-spotter, Gene Daly. This billboard was part of a Google recruiting campaign for engineers. My head hurt just typing this into the post subject line, much less, trying to figure out the URL. Maybe I would've had a chance back in high-scho...
  • ALLHIGHLANDSNCREALESTATE.COM
    Aaron Goldman October 11, 2009 | Comments Off  Comments
    I swear Peter Askew has too much time on his hands. This is his 34th submission. As he put it, "It's long but it ain't half-bad." Yes, he was referring to the URL....
  • www.adidasbasketball.com
    Aaron Goldman October 11, 2009 | Comments Off  Comments
    Bob Kahns, another longtime URL-aholic but first time "official" URL-spotter, sent this one in. He says, "Of course the w's and no leading caps hurt this one, but otherwise, a good use of unused real estate perhaps?" Agreed, Bob. Had they just used Leading Caps and dropped the dubs, this URL would'v...
  • ESPNCHICAGO.COM
    Aaron Goldman October 11, 2009 | Comments Off  Comments
    Mr. Askew checks in again with this sporty URL. Nice integration of the ESPN logo and local customization, although methinks the "Log on to..." call to action is a bit dated. All in all, this URL's got its game-face on....
  • www.affiliit.com
    Aaron Goldman October 11, 2009 | Comments Off  Comments
    Peter skewURLs another one here. Sounding it out is about the only way to make sense of this brand name but without the phonetic caps and fonts that appear in the logo, this URL is affilishit....
  • oldworldpaintingandrefinishging.com
    Aaron Goldman October 11, 2009 | Comments Off  Comments
    This one comes courtesy of Kurt Basham. As he observed, "Not only is it incredibly lengthy, it is in all lower case. And in a funky Gothic-y font." This URL is definitely old-school. I'm surprised he's not driving an Oldsmobile....
  • internationalcherokeefilmfestival.com
    Aaron Goldman October 11, 2009 | Comments Off  Comments
    This just in via @sfallows on Twitter. (Reminder: you can tweet the URLs you spot to @GoodURLBadURL and I'll post 'em.) I won't call this one out for being too loooooong -- it is only 4 words after all. But the alllowercase and single font make it tough to decipher. As the Cherokee Kid might've said...
  • yeswehaveawebsite.com/CustomSvcs
    Aaron Goldman October 11, 2009 | Comments Off  Comments
    Here's one submitted by Olivia McKinsey thru the GUBU Facebook Page. Sometimes I feel really bad for small businesses trying to make it on the world wide web. I can just picture how this one went down... "Sunnovagun, if one more person walks in asks me if we have a website!"...
  • Tranny.org
    Aaron Goldman October 11, 2009 | Comments Off  Comments
    And here's one more submitted by LivURLlicious via Facebook. This is definitely a Slurl. Wonder if the parishioners knew what kind of transfiguration they were in for when they joined this Church?...
  • 90sHits.com
    Aaron Goldman September 5, 2009 | Comments Off  Comments
    Here's another SkewURL. If this ain't a case study for Leading Caps, I don't know what is. This was almost a very shitty URL....
  • clubbing.com
    Aaron Goldman September 5, 2009 | Comments Off  Comments
    Bridget Buysse spotted this URL while planning a big night out with her girlfriends. Of course, the irony here is that Bing is Microsoft's newly branded search engine. While I can't blame them for buying a SEM-ingly irrelevant keyword (as they want to capture anyone errantly typing the URL into a se...
  • tryThermaCare.com
    Aaron Goldman September 5, 2009 | Comments Off  Comments
    Here's another example of a confusing call-to-action URL. The treatment of Leading Caps and alternating fonts makes it unclear whether the URL is TryThermaCare.com or if they want you to try ThermaCare.com. They better hope their audience cares enough to figure it out....
  • proStyle.shoes
    Aaron Goldman September 5, 2009 | Comments Off  Comments
    Nate White sent this in via the Facebook GUBU page. Apparently, this was the logo on the box of a pair of Dockers he bought. Nate called it a NotURL and I like that tag so much I've created a new category for it. These shoes may do it all but they most certainly can't create new TLD's... yet!...
  • www.FJVW.com
    Aaron Goldman August 29, 2009 | Comments Off  Comments
    Much to my chURLgrin, Fletcher Jones Volkswagen went with the acronym here. FWIW, methinks FJVW are just too weird letters to string together....
  • www.latenightwithjimmyfallon.com
    Aaron Goldman August 29, 2009 | Comments Off  Comments
    If ALLCAPS acronyms (eg, www.FJVW.com) are at one end of the spectrum, alllowercase looooong URLs are at the other. And adding dubs sure doesn't help in either case. Unfortunately, like Jimmy Fallon himself, this URL is not funny, just funny lookin'....
  • WyomingTourism.org
    Aaron Goldman August 29, 2009 | Comments Off  Comments
    Ode to a good URL...Behold the proper way for an URL to be displayed.No major flubs, no leading dubs.Just Leading Caps, now that's the haps.This URL may be a non-dot-com but it's quite simply tha-diggity-bomb!It's just so sad, it's also a bad ad....
  • exploreMinnesota.com
    Aaron Goldman August 29, 2009 | Comments Off  Comments
    Unlike Wyoming, Minnesota's URL is in a state of disrepair. Staggering the words across different lines creates spacing issues and makes it hard to tell if the URL is exploreMinnesota.com or if they want you to explore Minnesota.com. Even that cursive script is hard to read. There are just so minney...
  • www.WRIGLEYDONERIGHT.com
    Aaron Goldman August 14, 2009 | Comments Off  Comments
    I had a field day at Wrigley the other week. From my seat in the upper deck I could just barely make out the URLs on the rooftops with full zoom. I can only image what a hard time it must've been for anyone else to read them. This one sure didn't help by burying the words with dubs and ALLCAPS. You ...
  • wrigleyrooftops.com, www.WRIGLEYROOFTOPS.com
    Aaron Goldman August 14, 2009 | Comments Off  Comments
    These guys batted 0 for 2... alllowercase then ALLCAPS. They might be filling more of those seats if they lead off each word with a cap....
  • www.beyondtheivy.com, WRIGLEYVILLEROOFTOPS.COM
    Aaron Goldman August 14, 2009 | Comments Off  Comments
    The next 2 in the lineup didn't fare much better, again buckling under alllowercase and ALLCAPS screwballs. The latter was able to at least stay alive with alternating fonts but it takes a perfect pitch to make it 500 feet from the plate....
  • 3639wrigleyrooftop.com
    Aaron Goldman August 14, 2009 | Comments Off  Comments
    All these bad URLs with variations on the words Wrigley and Rooftop only reinforce how important it is to use Leading Caps. At a glance, who's going to remember if it was Wrigleyville, rooftop singular, or any other combination. And throw in some random letters (yes, I realize that's the building ad...
  • http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/
    Aaron Goldman August 6, 2009 | Comments Off  Comments
    It's not often that a single URL floods the Good URL Bad URL mailbox but I got this one from multiple sources including Buck Dossey and the, omniURLpresent, Peter Askew. I guess that's what happens when Tech Crunch features a 63 character URL. The product's actually pretty heady but the URLs just a ...